ProBook range looks to help boost sales for corporate resellers with cost effective, but compelling features

HP aims to stimulate busines sales with new laptop launch

HP has launched a new brand of laptops to sit alongside its EliteBook series as it looks to stimulate lagging business sales. Designed to be both stylish and feature-laden, while keeping costs down, the ProBook series has been designed from the ground up for business use.

It features a new, raised keyboard that aims to help prevent the build up of dust and other dirt from impairing the usability of the machine. Its minimalist look – while making the laptop stylish – also serves to cut down on general maintenance.

The laptop has also been designed to be used on the move. Featuring built-in 3G functionality, resellers can incorporate SIM cards from their network partners into the device as part of an overall solution, or as part of a bundled package.

HP is confident that the new range will give SME resellers a product that customers will be eager to pay for. "The stunning HP ProBook S-series delivers exceptional style and aggressive pricing," extols Ted Clark, the senior vice president and general manager of the Notebook Global Business Unit, Personal Systems Group.

However, he is aware that style over substance isn’t the strongest selling point right now. "It’s not just about good looks or low cost – the HP ProBooks deliver the right blend of features and professional innovations to provide a great user experience."

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