HP appoints Neil Sawyer as SVP and MD for EMEA

HP has named Neil Sawyer as its new Senior Vice President and Managing Director for EMEA, taking responsibility for the company’s business and commercial operations across the region.

Sawyer previously led HP’s Northern Europe business and brings extensive leadership experience across the company’s commercial, category, sales and channel organisations. He has also played a central role in shaping HP’s approach to enterprise AI adoption, workforce transformation, infrastructure readiness and future‑of‑work solutions.

In his expanded role, Sawyer will focus on supporting organisations through the next phase of enterprise AI adoption, balancing infrastructure investment with practical business outcomes, operational readiness and long‑term regional growth.