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Kaseya has introduced MSP Success, a unified growth ecosystem designed to help managed service providers scale more effectively through integrated marketing, peer collaboration and community engagement.
Announced on 9 June, the initiative brings together three core programmes — MSP Success Digital Marketing, MSP Success Peer and the Kaseya Community — under a single structure led by EVP of channel Dan Tomaszewski, alongside Greg Jones, SVP of MSP Success EMEA, and Mike Stodola, VP of marketing enablement strategy. The global team supporting the rollout comprises around 140 specialists focused on MSP growth, AI‑driven enablement and community development.
At the centre of the ecosystem is MSP Success Digital Marketing, a new platform built to help MSPs strengthen their digital presence and generate qualified leads at a time when customer acquisition is becoming increasingly challenging. Kaseya’s 2026 State of the MSP Report found that 71% of MSPs view new‑customer acquisition as their biggest hurdle.
The platform includes website development, SEO and AEO optimisation, local search tools, content marketing, email and social campaign capabilities, reputation management, analytics, lead capture and appointment booking, supported by a dedicated Marketing Success Specialist. Two service tiers are available: Express, aimed at establishing a strong digital foundation, and Pro, which adds advanced automation and strategic support.
Kaseya has also consolidated its peer programmes — TruMethods Peer and Technology Marketing Toolkit — under the MSP Success Peer banner. Members can join groups aligned to their size and maturity, with quarterly in‑person meetings across North America, EMEA and APAC, supplemented by online sessions.
To support the expanded peer initiative, Kaseya has appointed Jay Dixon as Director of MSP Success Peer Education. Dixon previously served as a peer group captain before exiting his MSP business.
Kaseya has additionally launched MSPsuccess.com, a centralised learning hub offering frameworks, resources and access to the wider Kaseya community.
