PCR Tech and IT retail, distribution and vendor news

Sage has expanded its collaboration with Amazon Web Services (AWS) to accelerate the adoption of agentic AI and cloud‑based financial management tools for small and mid‑sized businesses. Announced at Sage Future in San Francisco, the agreement brings together Sage’s AI‑powered financial software with AWS infrastructure and AI services, aiming to …

Westcon‑Comstor has expanded its hyperscaler marketplace capabilities with global participation in Microsoft’s resale-enabled offers (REO) programme, positioning the distributor to help channel partners accelerate marketplace‑led growth. REO allows software vendors to authorise approved partners to create and manage private offers in Microsoft Marketplace, with Microsoft handling billing and payment collection. …

Pax8 has formed a global partnership with NinjaOne to give MSPs and managed intelligence providers wider access to unified IT operations and security tooling as demand for AI‑ready infrastructure continues to rise. The agreement will see Pax8 introduce partners to NinjaOne when they are evaluating remote monitoring and management or …

Climb Channel Solutions UK has introduced a new partnership model designed to re‑centre people in MSP development, positioning the approach as a direct challenge to the marketplace‑driven status quo in distribution. The ‘People + Platform’ model combines practitioner support, structured frameworks and guided engagement with a platform intended to reduce …

When StorPool co‑founder and CEO Boyan Ivanov talks about Bulgaria’s technology heritage, he does so with a mixture of pride and pragmatism. The country, he says, has long produced deep technical talent, even if it has rarely been recognised as a global centre for commercial software. “People don’t know this, …

NGX Storage’s CEO and founder, Beyhan Çalışkan, outlines how a Turkish‑born storage vendor has grown into a multi‑continent player with unified systems, exascale ambitions, and a firm belief that storage should be simple, even when the workloads aren’t. When Beyhan Çalışkan left Türkiye’s National Research Institute in 2015, he took …

Brother UK has appointed Mike Brown as Business Manager – Specialist Print, adding further experience to its channel sales team as the company looks to grow its partner network across the UK. Brown has worked in the print and document solutions sector for more than 30 years, holding roles at …

Ci Distribution has agreed a new UK distribution partnership with Turtle Beach, the gaming accessories maker known for its headsets, controllers and PC peripherals. The deal expands Ci Distribution’s gaming and simulation portfolio at a time when demand for performance hardware continues to rise. PC gaming, esports and simulation setups …

TD Synnex Maverick has agreed a new pan‑European distribution partnership with AOPEN, the digital signage and commercial computing specialist. The deal will make AOPEN’s media players and touch‑display systems available to Maverick partners and customers across Europe. The agreement covers AOPEN’s eTILE all‑in‑one touch displays, its Digital Engine range of …

Brother UK has completed the refresh of its flagship X-Series A3 inkjet portfolio, introducing two upgraded models designed to help partners win more A3 business in busy SMB environments. The upgraded MFC-J6975DW and MFC-J6977DW models strengthen Brother’s four-device professional A3 line-up, giving resellers a consistent, high-performance family of machines that …

Ci Distribution has added Unified Endpoint Management (UEM) specialist 42Gears to its UK portfolio, expanding the distributor’s reach in enterprise mobility and device security. The agreement gives Ci Distribution’s reseller network access to 42Gears’ multi‑OS device management tools, including SureMDM, SureLock, SureFox and SureVideo. The products support Android, Windows, macOS, …

Westcon-Comstor has added Cato Networks to its AWS Marketplace programme, giving partners a new way to buy and sell Cato’s Secure Access Service Edge (SASE) technology. The programme, launched in 2024, is designed to help partners speed up sales and reduce procurement barriers by using AWS Marketplace. It supports multi-currency …