PCR Tech and IT retail, distribution and vendor news

TD Synnex has signed a pan‑European distribution agreement with Vawlt Technologies, bringing the vendor’s secure, sovereign and cost‑optimised multicloud storage portfolio to partners across the region. The agreement gives resellers and service providers access to Vawlt’s full suite of storage capabilities, enabling them to expand customer offerings with solutions designed …

Huntress has strengthened its EMEA channel ecosystem through new distribution agreements with Giacom in the UK and MSP Nordics across the Nordic region, aiming to make enterprise‑grade cybersecurity more accessible to MSPs and their customers. The partnerships give Huntress greater local‑market reach while enabling MSPs to access the Huntress Agentic …

Effective 1 July, HP has named Mark Davitt as its new UK&I Channel Director, succeeding Neil MacDonald, who has been appointed Vice President and General Manager for HP’s Commercial Channel business in the US. MacDonald’s move follows more than five years leading HP’s UK&I Channel organisation, during which he strengthened …

TD Synnex has named Amy Brady as sales director – major accounts, UK and Ireland, strengthening its focus on delivering enhanced partner experiences across the region. Brady has spent almost ten years at TD Synnex and was most recently Dell EMC business unit director for the UK and Ireland, a …

Westcon‑Comstor has named Olya Scekaturova as Vice President of Regional Sales for the UK and Ireland, strengthening its European sales organisation under a unified operating model. The distributor said the appointment will support accelerated growth in UKI, deepen partner and vendor engagement and drive consistent sales execution across its Westcon …

Dropzone AI has confirmed a new partnership with QBS Software that will see the distributor bring the company’s Agentic SOC to MSSPs and VARs throughout EMEA. The agreement centres on Dropzone AI’s AI SOC Analyst, an autonomous agent that investigates alerts end to end, 24/7, and is already deployed at …

Mitel has named Simon Jones as Sales Director for its UK & Ireland Indirect Route to Market, strengthening the vendor’s channel‑focused strategy across the region. Based in London, Simon will lead Mitel’s Channel Sales organisation and Indirect Enterprise Customer teams, with a remit to accelerate partner growth and support customers …

Sharp Europe has named Paul Yokoyama as its new European president, tasking him with accelerating growth across the company’s document solutions, IT services and display businesses. The London‑headquartered technology provider – part of Sharp Corporation, which employs more than 39,000 people worldwide – supports public and private sector customers with …

Northamber has rebranded its UK cyber security and infrastructure business to Renaissance Distribution, bringing its UK operations in line with its long‑established Irish cyber security arm. The move creates a single specialist brand across both markets as demand grows for managed security and AI‑focused solutions. The company said the change …

Westcon-Comstor has signed a new agreement to distribute Cloudflare solutions across EMEA, expanding an existing relationship between the two companies in Asia-Pacific. The deal gives channel partners access to Cloudflare’s Connectivity Cloud and wider cybersecurity portfolio throughout the region, supported by Westcon-Comstor’s go-to-market resources, professional services investment and a dedicated …

TD Synnex has been appointed as a distributor for Razer’s full range of gaming gear across the UK and Ireland, giving retailers and webstores access to the distributor’s logistics, credit and online tools to streamline purchasing and improve customer service. The agreement, effective immediately, covers Razer mice, keyboards, controllers, headsets, …

KnowBe4 has named long‑serving engineering leader Alex Callihan as its new chief technology officer, strengthening the company’s focus on securing both AI agents and human users across the digital workforce. The announcement follows more than nine years of service from Callihan, who previously held the role of senior vice president …