PCR Tech and IT retail, distribution and vendor news

Almost nine in 10 channel partners (87%) are taking steps to protect customers and keep projects on track amid hardware pricing volatility and memory shortages, according to new Westcon-Comstor research.  The value-added technology distributor surveyed its global Tech Xpert community and found that partners view project delays as the single …

Midwich has promoted Ellis Barnes and Bradley Bennett to heads of channel sales, a move designed to deepen specialist knowledge and enhance support for vendors and reseller partners across key market sectors. Ellis Barnes becomes head of channel sales – IT, while Bradley Bennett takes on the role of head …

Westcoast has been confirmed as sponsor of the Retailer categories at the PCR Awards, reinforcing its support for the UK channel and its longstanding reseller partners. Mike Botto, Components Director at Westcoast, said the company was pleased to continue its involvement in the event: “I’m delighted we’re sponsoring the reseller …

TD Synnex has signed a pan‑European distribution agreement with Vawlt Technologies, bringing the vendor’s secure, sovereign and cost‑optimised multicloud storage portfolio to partners across the region. The agreement gives resellers and service providers access to Vawlt’s full suite of storage capabilities, enabling them to expand customer offerings with solutions designed …

Huntress has strengthened its EMEA channel ecosystem through new distribution agreements with Giacom in the UK and MSP Nordics across the Nordic region, aiming to make enterprise‑grade cybersecurity more accessible to MSPs and their customers. The partnerships give Huntress greater local‑market reach while enabling MSPs to access the Huntress Agentic …

Effective 1 July, HP has named Mark Davitt as its new UK&I Channel Director, succeeding Neil MacDonald, who has been appointed Vice President and General Manager for HP’s Commercial Channel business in the US. MacDonald’s move follows more than five years leading HP’s UK&I Channel organisation, during which he strengthened …

TD Synnex has named Amy Brady as sales director – major accounts, UK and Ireland, strengthening its focus on delivering enhanced partner experiences across the region. Brady has spent almost ten years at TD Synnex and was most recently Dell EMC business unit director for the UK and Ireland, a …

Westcon‑Comstor has named Olya Scekaturova as Vice President of Regional Sales for the UK and Ireland, strengthening its European sales organisation under a unified operating model. The distributor said the appointment will support accelerated growth in UKI, deepen partner and vendor engagement and drive consistent sales execution across its Westcon …

Dropzone AI has confirmed a new partnership with QBS Software that will see the distributor bring the company’s Agentic SOC to MSSPs and VARs throughout EMEA. The agreement centres on Dropzone AI’s AI SOC Analyst, an autonomous agent that investigates alerts end to end, 24/7, and is already deployed at …

Mitel has named Simon Jones as Sales Director for its UK & Ireland Indirect Route to Market, strengthening the vendor’s channel‑focused strategy across the region. Based in London, Simon will lead Mitel’s Channel Sales organisation and Indirect Enterprise Customer teams, with a remit to accelerate partner growth and support customers …

Sharp Europe has named Paul Yokoyama as its new European president, tasking him with accelerating growth across the company’s document solutions, IT services and display businesses. The London‑headquartered technology provider – part of Sharp Corporation, which employs more than 39,000 people worldwide – supports public and private sector customers with …

Northamber has rebranded its UK cyber security and infrastructure business to Renaissance Distribution, bringing its UK operations in line with its long‑established Irish cyber security arm. The move creates a single specialist brand across both markets as demand grows for managed security and AI‑focused solutions. The company said the change …