PCR Tech and IT retail, distribution and vendor news

AMD, Dell Technologies and the University of Cambridge have announced plans to establish the Sovereign AI Innovation Lab (SAIL), a new national hub designed to accelerate AI‑driven research and support the UK’s ambition to build world‑class sovereign AI capabilities. Positioned within the University of Cambridge’s Research Computing Service, SAIL will …

Leaseweb has expanded its UK channel investment with a new three‑tier partner programme and the appointment of Jason Goody as UK Channel Sales Manager, strengthening its focus on MSPs, cloud providers and enterprise infrastructure partners. The programme is designed to support partners working with organisations reassessing workload placement across dedicated, …

Pax8 is preparing to bring Inforcer to the Pax8 Marketplace in a new relationship designed to help MSPs standardise and secure Microsoft 365 environments while accelerating Copilot readiness for SMB customers. The vendor will join the Marketplace this summer, following the distributor’s Beyond 2026 conference. The addition gives MSPs a …

Kaseya has introduced MSP Success, a unified growth ecosystem designed to help managed service providers scale more effectively through integrated marketing, peer collaboration and community engagement. Announced on 9 June, the initiative brings together three core programmes — MSP Success Digital Marketing, MSP Success Peer and the Kaseya Community — …

HP has named Neil Sawyer as its new Senior Vice President and Managing Director for EMEA, taking responsibility for the company’s business and commercial operations across the region. Sawyer previously led HP’s Northern Europe business and brings extensive leadership experience across the company’s commercial, category, sales and channel organisations. He …

Arrow Electronics has extended its distribution agreement with Bitdefender across the UK and Ireland, broadening access to the vendor’s full cyber security portfolio for channel partners. The agreement, previously centred on monthly MSP licences delivered through ArrowSphere Cloud, now includes termed licences across the entire Bitdefender range. Arrow said the …

Netgear has introduced Connected Crew, a new technical support framework designed to give MSPs, VARs and installers more direct access to its engineering expertise as channel requirements continue to evolve. The service brings partners and their customers into closer contact with Netgear system engineers, peer insights and training resources, with …

Cato Networks has appointed Tristan Elder as Vice President of EMEA Channel as the company accelerates the expansion of its partner ecosystem across the region. Elder, a well‑known channel leader, joins from ExtraHop Networks, where he headed the EMEA channel organisation. His earlier career includes a key role in CrowdStrike’s …

Climb Channel Solutions has expanded its partnership with cybersecurity vendor Fortra into the UK and Ireland to meet rising channel demand for consolidated, data‑centric security platforms driven by AI adoption, regulatory pressure and evolving threat landscapes. The new agreement builds on the companies’ North American partnership, signed in October 2024, …

Acer has expanded its digital infrastructure for channel partners and supply‑chain teams with two major launches aimed at speeding up operations and improving decision‑making across EMEA. The company has introduced a new Channel Partner Portal designed to centralise bid management, deal registration, product data, marketing assets and after‑sales tools in …

TD Synnex has expanded access to its StreamOne Ion aggregation platform, allowing partners in the UK and Ireland to create their own white‑label cloud storefronts and offer customers a self‑service route to purchasing, provisioning and managing cloud services. The StreamOne White Label Storefronts give partners full control over branding, pricing …

TD Synnex has been named by HPE as one of its global distribution partners, supporting the vendor’s move to a unified worldwide distribution model. This is designed to simplify how partners access HPE’s portfolio, create more consistent engagement across regions, and maintain support for regional and specialist distributors. Under the …