PCR Tech and IT retail, distribution and vendor news

Hammer Distribution has formed a strategic partnership with Acronis to expand the cybersecurity, AI and MSP operations capabilities available to its UK channel partners. The agreement brings Acronis’s integrated cyber protection platform into Hammer’s portfolio, giving resellers and MSPs access to a single stack covering security, infrastructure, GenAI services and …

Zyxel Networks has introduced the NWA50BE MAX and NWA90BE MAX, two tri‑band WiFi 7 access points aimed at small businesses, home offices and professional users looking for faster wireless performance without added cost or complexity. The APs are designed to ease bandwidth pressure from customer devices, POS terminals and IoT …

Zyxel Networks has named Euro Options as a specialist distributor to increase availability and support for its networking portfolio among UK SME and MSP partners. The agreement gives partners immediate access to the full range of multi‑gigabit switches, WiFi access points, unified security gateways and 5G routers. Rachel Rothwell, Senior …

Elovade has introduced a new AI Technologies category across DACH, the UK and Ireland, the Nordics and Southern Europe, expanding its portfolio in response to rising demand for structured AI adoption in the channel. The launch adds nexos.ai and Rencore to the distributor’s line‑up, with more vendors to follow.  Elovade …

Zyxel Networks has introduced the GS1915v2 smart managed switch series, a nine‑model line designed to help small businesses and their channel partners install and manage networks in tight or improvised spaces. The portfolio includes 8‑, 10‑, 16‑ and 24‑port options with PoE and non‑PoE variants, fibre uplinks and fanless models …

StratoFoundry is a new vendor in the data infrastructure space, but its strategy is already geared towards the channel. Founded in July 2026, the company is developing a governed, cryptographically verifiable memory layer designed to support partners delivering storage, AI and compliance solutions. Its core primitive, named KARL, is intended …

TD Synnex has entered into a definitive agreement to acquire specialist distributor BlueStar, aiming to broaden its technology portfolio and deepen support for channel partners. The move brings together BlueStar’s expertise in AIDC, operational technology, mobility, RFID, point‑of‑sale, digital signage, networking, robotics and security with TD Synnex’s global scale and …

Zyxel Networks has launched a campaign to help smaller IT partners offer cybersecurity by making protection easier to sell, configure, and manage. The initiative is designed for installers and SME-focused resellers with limited in‑house expertise, addressing concerns that security remains complex and resource‑intensive. The company says the need for accessible …

 Logitech has announced its largest enterprise portfolio release, introducing upgraded video bars, modular room systems, and new audio technology designed to support AI‑driven collaboration in medium- to extra‑large meeting spaces.  Rally Bar 2 leads the line-up as the successor to the company’s flagship video bar. It features a Qualcomm processor …

  TD Synnex Maverick has been appointed as distributor for the full range of Smart Technologies interactive solutions in the UK and Ireland, giving education, public sector and business partners access to Smart’s displays, software and accessories through the collaboration‑focused division of TD Synnex. Smart’s portfolio, including Smart Board interactive …

Veridion, a fast‑growing data specialist, is challenging centuries‑old firmographic practices with a continuously refreshed knowledge graph that is already influencing how UK channel organisations assess partners, suppliers and markets. Veridion has spent the past six years building a continuously refreshed, global‑scale knowledge graph of the world’s companies. In an industry …

Westcoast has outlined its leadership transition plans as part of the next phase of its integration with ALSO, with Regional Managing Director Sunil Madhani set to hand over his responsibilities on 31 December 2026. He will continue to lead the business until that date to ensure continuity throughout the changeover. …