PCR Tech and IT retail, distribution and vendor news

Synaxon UK has entered into a new partnership with Acer aimed at strengthening support for resellers operating in the SMB and education sectors. The agreement adds Acer to Synaxon UK’s vendor portfolio and is intended to broaden the options available to partners seeking growth in these key markets. According to …

Commvault has appointed Dale Smith as Senior Director of Channel Sales for North Europe, adding another senior hire to its expanding regional leadership team. Smith’s arrival follows the recent appointments of Martin Gittins as Area Vice President and Mark Molyneux as Field CTO. Smith will oversee channel strategy and partner …

Cisco has introduced the Cisco 360 partner programme, a major update to its global partner framework developed over more than a year of work with partners. The company says the new structure is intended to reflect how customer needs are shifting as organisations move deeper into AI adoption, and to …

Northamber plc has appointed Darren Spence as Group Managing Director as it enters a new phase of organisational change and operational development. Spence joins the business with more than 27 years of experience in the IT channel, including senior roles across reseller services, emerging technologies and distribution consultancy. His previous …

TP-Link has promoted Kieran Vineer to Distribution Channel Director for the UK and Ireland, expanding his remit to cover both the company’s networking and surveillance portfolios. Vineer, who has spent nearly two decades in channel-focused roles with major UK distributors, has been with TP-Link for more than ten years. During …

Extreme Networks has introduced a new global partner programme, Extreme Partner First, aimed at reducing the administrative complexity often associated with traditional channel frameworks. The programme, effective January 2026, standardises deal registration, pricing transparency, and rebate structures across regions, while incorporating AI-driven tools intended to speed up sales cycles and …

TD Synnex Maverick has been appointed as a distributor for Barco’s full portfolio of meeting room solutions in the UK and Ireland, expanding the specialist AV and collaboration business’s offering to partners across the region. The agreement makes the complete Barco ClickShare range, including the newly launched ClickShare Hub for …

Canon EMEA has appointed Peter Saak as Chief of its Integrated Printing & Services Group (IPSG), the business unit formerly known as Digital Printing & Solutions. Saak brings more than two decades of leadership experience within Canon’s regional organisations. His previous roles include B2B Country Director for Canon Eurasia, Managing …

As artificial intelligence continues to reshape the technology landscape, concerns around automation and early‑career job security remain widespread. Yet a growing number of technology businesses are countering this narrative by investing directly in people and long‑term skills development. Among the most established examples is Hammer University, the early‑career programme run …

TD Synnex Maverick has been appointed as a distributor for Epson Projectors in the UK and Ireland. The agreement means Epson’s professional, business and consumer projector lines are now available to order from TD Synnex Maverick with immediate effect. The partnership gives Epson’s channel partners access to Maverick’s deep market …

Hammer Distribution has formed a strategic partnership with Nexsan, a global provider of high-performance storage systems. Effective immediately, Hammer Distribution will serve as an official distributor for Nexsan across Europe. The agreement integrates Nexsan’s storage and data protection platforms into Hammer’s EMEA network, targeting resellers and enterprises requiring high-density, secure, …

TD Synnex has released AI Game Plan, a new workshop framework within its Destination AI programme. The initiative is designed to help partners translate artificial intelligence opportunities into practical business outcomes for their customers. The company’s latest Direction of Technology report shows that nearly half of partners struggle to demonstrate …