PCR Tech and IT retail, distribution and vendor news
The PCR Awards returned to London on 21 October 2026 for a black-tie celebration of achievement across the UK technology channel, bringing together distributors, retailers, resellers and vendors for an evening of recognition at The Grand Connaught Rooms. Hosted by broadcaster Mark Durden Smith, the event highlighted the sector’s breadth of expertise and honoured companies that demonstrated consistent performance, strong customer focus, and notable industry impact.
The Editor’s Choice awards were the evening’s highlight, with Circular Computing named Company of the Year and Jon Atherton recognised as Person of the Year.
Ice and a Slice secured Marketing Company of the Year in the Channel Support category, while Precept IT took Technical Support Company of the Year. Both awards reflected the growing importance of specialist support services in helping partners deliver reliable customer experiences.
In the distribution categories, Synaxon UK was named Electronics Distributor of the Year. VIP Computer Centre collected Gaming Distributor of the Year, and TD Synnex won Security Distributor of the Year. QBS Software was recognised as Software and Cloud Distributor of the Year. Ci Distribution earned Specialist Distributor of the Year, with Target Components receiving a Highly Commended.
Across the reseller community, Buy It Direct won B2B Reseller of the Year. Acumen Cyber took MSP Specialist of the Year, with Mother Technologies receiving a Highly Commended, and SCC was named VAR of the Year.
The retail awards highlighted both national and independent businesses. Five Tech won E‑tailer of the Year, while Laptops Direct took Gaming Retailer of the Year. Back to the Office was named Independent Retailer of the Year, with Porthmadog Computers and 121 Computer Services both Highly Commended. PCSpecialist won System Builder of the Year for its custom PC manufacturing.
Sustainability featured strongly. Circular Computing won Refurbisher of the Year for its focus on remanufactured laptops, and Philips received Sustainability Initiative of the Year for its environmental commitments.
Vendor awards recognised product innovation and channel engagement. MSI UK took Components Vendor of the Year. TP‑Link was named Electronics Vendor of the Year. Republic of Gamers collected both Gaming Vendor of the Year and Gaming Peripherals Vendor of the Year. AOC won Monitor and Display Vendor of the Year. Zyxel Networks took Networking Vendor of the Year, WatchGuard won Security Vendor of the Year, and N‑able was recognised as Software and Cloud Vendor of the Year.
The evening closed with an after-party that ran into the early hours, with people having fun on the dancefloor with the King of Ibiza, Danny Gould.
