PCR Tech and IT retail, distribution and vendor news
VIP has been confirmed as sponsor of the Reseller category at this year’s PCR Awards.
In a statement, the company said: “VIP is proud to sponsor the Reseller category. As one of the three key pillars of the IT channel alongside vendors and distributors, resellers play a vital role in bringing technology to end-users. From local independent specialists providing hands-on support to larger organisations driving innovation in how customers discover, purchase and consume technology, alongside bespoke services, support and flexible finance solutions, they are integral to ensuring customers get the most from technology.
“As a distributor working with nearly 1,000 reseller partners, their success is our success, making this a category we’re particularly proud to support. Congratulations to all of this year’s nominees, who have demonstrated excellence in their respective fields.”
The Reseller category recognises organisations that have excelled in customer service, technical expertise and commercial performance across the channel. VIP’s support highlights the distributor’s longstanding relationship with its reseller community and its commitment to celebrating best practice across the sector.
