Channel news: Spire Technology announces partnership with hot new gaming brand

New gaming brand, Riotoro, has signed an exclusive partnership deal with Spire Technology as its distributor for the UK market. 

Riotoro, founded in 2014 by a group of Silicon Valley engineers, launched its first hardware products in 2015. Now its products can be found in more than 20 countries. The ethos, according to the company, is to make increasingly affordable gaming hardware more available to consumers, while still retaining the superior build quality of its much more expensive competitors. 

“The UK PC Gaming market has seen expediential growth and shows no signs of slowing with esports revenue predicted to hit $1.5 billion by 2020. It’s a perfect time for new brands like Riotoro, and our product line up make us a very exciting addition to the UK market. leveraging Spire Technology`s distribution experience and relationships. Together we are uniquely qualified to help resellers grow their brand and revenue share in the PC gaming Market," commented Jake Hand, European director at Riotoro.

The vendor products include everything from cases and PSUs to mice and keyboards. The opportunity to bring the brand to the UK market along with the aforementioned growth in esports were key factors behind the decision to bring Riotoro into the Spire portfolio, said Jamie Plumridge, head of product management at Spire Technology. 

“With the continued growth of the esports industry, Spire is committed to bringing its customers the very best range of products the sector has to offer. As a driving force in innovation and transparency in their products, Riotoro is a great addition to Spire’s line-up of gaming peripherals and components. We are really excited to bring the innovative new range of Riotoro products to our customers."

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