PCR Tech and IT retail, distribution and vendor news
TD Synnex has been named by HPE as one of its global distribution partners, supporting the vendor’s move to a unified worldwide distribution model. This is designed to simplify how partners access HPE’s portfolio, create more consistent engagement across regions, and maintain support for regional and specialist distributors.
Under the new model, TD Synnex will help activate HPE’s approach across all geographies. The alignment also expands the distributor’s relationship with HPE into additional markets while retaining the local expertise that underpins channel delivery.
Sergio Farache, Chief Strategy and Technology Officer at TD Synnex, said the decision highlights the distributor’s ability to scale and create growth opportunities for partners. He said the company will focus on execution, combining scale, operational consistency and local market knowledge to help partners understand HPE’s portfolio and support their customers.
The agreement gives partners broader access to HPE technologies, including networking, cloud and AI offerings, and aims to create more consistent engagement across routes to market as customer requirements evolve.
TD Synnex will underpin the model with its global logistics, partner services, professional and lifecycle services, and digital enablement capabilities. The distributor will also support partners pursuing AI opportunities through its Destination AI programme, which provides resources to help build and expand AI practices.
