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GoBright has appointed Northamber Group as its new distribution partner for the UK and Ireland, extending a relationship that has already proved successful in the Benelux.
The agreement supports GoBright’s wider international growth plans, with demand for smart workplace technology rising across both regions as organisations continue to refine hybrid working models and improve space efficiency. Northamber will distribute the full GoBright portfolio, including room and desk booking, visitor management, digital signage and workplace analytics.
Chris Wiegeraad, CCO at GoBright, said the scale and complexity of the UK and Irish markets made the addition of a further distributor a long‑standing priority within its partner network. He noted that the partnership enables GoBright to advance several strategic goals for the region.
Alex Phillips, Executive Chairman of Northamber Group, described the move as a natural extension of the Group’s strategy to scale high‑performing vendors into new territories. He highlighted the strong expertise already established by Epatra in the Benelux and the opportunity to drive further growth for GoBright through Northamber’s channel.
Northamber has completed extensive training on the GoBright range to support resellers with product knowledge, technical guidance and deployment planning. Mark Sumner, Head of UC&C and Networks at Northamber Group, said the company is pleased to welcome GoBright to its UK entities and sees clear alignment in their approach to smart workplace innovation.
GoBright, which operates exclusively through the channel, said the partnership reflects its commitment to working with distributors that combine reach, reputation and specialist knowledge in the smart workplace sector.
