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Exertis has introduced new talent into its gaming business unit, boosting its focus and capabilities in the gaming market. Barry Sales is the most recent addition to the Exertis consumer leadership team, joining as business development director and reporting directly to Jon Sutherland, managing director of Exertis Consumer.
Existing Xbox and gaming general manager, Gemma Walters, has been promoted to a new head of gaming role reporting to Sales. Rachel Town has joined the business to take over Walters’ previous role, responsible for Xbox, gaming and software, and reports to sales and commercial director Stephen Duke.
Neil Cartwright will join the business on 27 May as business manager responsible for software and digital, and report to Town. Cartwright and Town each arrive at Exertis with many years of tenure at Game, bringing industry relationships and unique perspectives to enhance Exertis’ specialist gaming business.
Jon Sutherland, consumer managing director, said: “I’m delighted that we have expanded our team with new talent with deep industry expertise, whilst also promoting from internally. This reflects our values and our ambition. We’re not just growing our team, we’re evolving our offering to ensure that we’re the go-to distribution partner customers need to drive their gaming business forward.”
