Channel preparing for release of Microsoft's next generation OS

Distributors detail Windows 7 plans

Distributors have laid out their plans for the launch of Windows 7.

Warrington-based distributor VIP has said that resellers must make it clear to businesses and consumers that they will receive a free upgrade to Windows 7 when it is released later this year.

Speaking to PCR, Microsoft product manager at the distributor, Mark Lynch said resellers must ensure that customers understand that there is no need to hold off purchasing a computer until Windows 7 is released.

"We want to make sure that our customers can keep on selling Vista until the arrival of Windows 7," Lynch commented. "These new SKUs help eliminate uncertainty with users who may have considered delaying the purchase of a new notebook or PC until then."

Entatech has been following a similar path, but is also looking to help resellers prepare for its release by bundling other software with the operating systems.

"We have been preparing for the launch by selling the various Vista editions with an upgrade voucher to Windows 7," states Enta’s commercial group vice president Jon Atherton.

"As well as this we have also been talking to other vendors about bundling their products with Windows 7 on the October 22nd launch date."

You can find out what the rest of the channel is doing in the lead up to Windows 7’s release in October by clicking here.

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