Every interaction that a person has with a business builds up a picture of that company. Every little thing affects it: how the phone is answered, how bright and tidy the place is, and the quality of any information given out by the shop, such as opening times.
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Big Interview: Lenovo on AI, infrastructure and services converge
In this exclusive interview with PCR, Lenovo’s Natalie Noor discusses how UK partners are moving fro…
An evening of celebration at the PCR Awards
The PCR Awards returned to London on 21 October 2026 for a black-tie celebration of achievement acro…
Storware: The backup outsider that won’t stay quiet
Storware’s CEO, Paweł Mączka, explains how a small Polish backup specialist built a global footprint…
Caeves: a new take on deep storage and data readiness
Caeves is a young company, but its founders are anything but new to the world of enterprise storage.…
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The UK?s Citrix market leader - IQ Sys ? is bought out for an undisclosed amount
Read More »Dell cuts Partner Direct order requirements
?30,000 lower-limit scrapped as vendor looks to boost share of SME market
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PCR takes a look at the latest developments in Mac Peripherals
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