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A breath of fresh air

It?s so nice to have confidence in the products you sell. A prime example is Windows 7. It?s a dream to install, set up, use and sell. So far it looks like the best OS from Microsoft. A lot of hard lessons have been learnt in the last few years, so let?s hope it can keep up with the good work. However, a problem still exists with the lack of repair options and product keys wearing out, so there is still a bit to do to make everyone happy.

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Superpower status

It?s easy to knock those at the top. A news story about PC World or Currys on the PCR site is almost certain to elicit a few negative comments. Usually they accuse the stores of being box shifters with little product knowledge. It?s an attitude DSGi acknowledges, and it understands that it?s a knock on effect from its business model of old, which to be fair was mainly centred around price promotions. It?s an image the group has been trying to get away from for a long time.

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