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Panasonic’s Mobile Solutions Business Division has appointed Damien Fernandez as the European channel and partner manager for the Toughbook brand. Based in Lyon, France, Fernandez’s core responsibilities will be to further enhance the brand’s channel proposition through developing programs, streamlining operations, and building closer relationships with resellers, distributors, and partners.
Fernandez has extensive global experience designing and executing channel growth strategies. In his previous leadership positions at Extreme Networks, Fernandez built a successful portfolio of go-to-market strategies, leading global sales teams, cultivating partner relationships, and developing successful, thriving channel communities with resellers and distributors across Europe and Asia.
Fernandez said: “I’m thrilled to join the Panasonic Toughbook team. The opportunity to make a significant contribution to the evolution of our channel and distributor network and to drive growth and innovation was too good to miss. The rugged mobile device industry has reached an inflection point when it comes to mobility; with advancements in technologies such as 5G, AI, and increasingly complex deployments. Panasonic is a true enabler here, positioning Toughbook as an end-to-end solution to help partners re-think mobility, unlock their full potential and deliver exceptional use cases, while remaining strongly competitive.”
