Third-party risk management provider C2 moves to channel-first model

C2 has launched its C2 Partner Programme to support and drive growth for its channel partners. Designed to revolutionise the way C2 goes to market, the new programme will enable and incentivise partners to sell C2 as the company moves to a channel-first model. It will include the recruitment of industry-leading technology distributors, value-added resellers (VARs), global system integrators (GSIs), and managed service providers (MSPs) from across the world.

The programme will allow partners to provide a comprehensive third-party risk management (TPRM) service to their customers through a powerful, yet simple platform designed for use by all global organisations, and offers partners guaranteed margins, significant growth opportunities, protected revenue, and world-class resources and tools.

Jonathan Wood, CEO and founder of C2, commented: “We are excited to launch our channel strategy via this comprehensive partner programme. There’s huge market growth in this sector, and we believe the timing is right to move to a partner-first strategy. Among the many benefits of the programme is the ability for partners to build a managed service practice around our platform. This will allow them to deliver analysts on demand to support their customers’ TPRM requirements – a major value-add for our partners.”

C2’s partner programme has been designed to make it easy to do business. Revenue incentives include complimentary NFR software licences, spiffs, marketing funds, and guaranteed margins; enablement benefits include product demo support, training and accreditation, technical webinars ahead of product releases, and the most up-to-date collateral and sales tools; and joint marketing support, including co-branded assets and press releases. In addition, a robust partner portal and deal registration software make it easy for partners to do business with C2.

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