TD Synnex appoints Amy Brady as sales director for major accounts

TD Synnex has named Amy Brady as sales director – major accounts, UK and Ireland, strengthening its focus on delivering enhanced partner experiences across the region.

Brady has spent almost ten years at TD Synnex and was most recently Dell EMC business unit director for the UK and Ireland, a role she held for just over four years. She brings more than 22 years of IT distribution experience, all in sales and business management, and joins a major accounts team dedicated to driving high‑quality service for partners and supporting TD Synnex’s position as a trusted advisor and leading solutions aggregator for the IT channel.

James Reed, vice president, Endpoint Solutions and interim sales vice president, UK and Ireland, TD Synnex, said the appointment reflects the company’s commitment to strengthening partner engagement. “With her extensive experience and industry knowledge, in‑depth understanding of our organisation and partner needs, and her ability to build strong business relationships, Amy has all the right qualities to thrive in this pivotal role within our sales team.”

Brady said she looked forward to leading the Majors sales team and deepening collaboration with colleagues and partners. “Together we will strengthen our customer‑first approach, ensuring the delivery of personalised and impactful engagements. A key priority will be to enable our major accounts with the strategic support, resources, and expertise required to drive sustainable growth and to maximise their full business potential.”