Westcon-Comstor appoints Geert Busse as EMEA Business Development Leader

Value-added ICT distributor Westcon-Comstor has appointed Geert Busse as business development leader for its Next Generation Solutions (NGS) distribution business in EMEA.

The recently created unit provides Westcon’s cybersecurity business with expert leadership and dedicated resources that enhance its existing technical focus and allow it to take advantage of the significant new opportunities offered by ‘born-in-the-cloud’ vendors and partners, as well as supporting the evolution of business models and solutions with existing vendor relationships.

This increased focus and dedicated support aims to target existing customers as well as attracting new customer profiles to Westcon in emerging, high-growth potential markets.

“This is a significant addition to our team in EMEA at a time of great opportunity for growth and differentiation for Westcon. Geert has built his career from the outset in technology business development and has always been at the forefront of the security market,” commented Daniel Hurel, vice president of Westcon EMEA – Cyber Security & Next Generation Solutions.

“Most recently he has been responsible for successfully driving our solutions selling approach in the Benelux region. In this new role, Geert will bring his significant experience to develop our NGS business development capabilities in EMEA.”

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