AMD “preferred CPU brand in Europe” reveals EHA report

An independent survey conducted by the European Hardware Association (EHA) has found that AMD has increased in popularity by 50% over the last two years. When asked about the next desktop processor that they would buy, over 60% of the 10,000 survey respondents choose AMD.

“The last three years has seen AMD gain a lot of momentum in the enthusiast segment,” said EHA chairman Koen Crijns. “With the Ryzen series of CPUs, AMD has eliminated any lingering performance gaps, while offering a great price/performance ratio.”

The EHA ran a similar survey in 2018, which showed a 40% preference for AMD. In the EHA’s larger survey (May 2019), that preference had risen to 50%.

“The surge in preference from 50% to 60% over recent months, can be explained by the launch of AMD’s latest 3rd generation Ryzen desktop CPU,” said Crijns. “Ryzen 3000 not only offers better performance under multi-threaded workloads, but also under lightly-threaded applications like PC games.”

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