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Westcon-Comstor has launched the Partner Growth Circle, a joint initiative with Palo Alto Networks designed to help selected channel partners across EMEA build and scale their Palo Alto Networks business through structured planning, enablement and coordinated growth support.
The programme provides participating partners with joint business planning aligned to priority solutions, target accounts and agreed pipeline objectives, supported by coordinated sales and technical engagement. Those that meet their plan commitments will gain access to exclusive Westcon-Comstor benefits including tailored services workshops, certification support and demand‑generation funding, alongside existing value‑added capabilities such as the Tech Xpert community, 3D Lab environments and sales and pre‑sales enablement.
Westcon-Comstor will also deploy its Intelligent Demand (iD) analytics engine to help partners identify high‑propensity opportunities. Performance against each partner’s plan will be reviewed quarterly to maintain focus on execution and measurable growth.
The initiative builds on the long‑standing collaboration between Westcon-Comstor and Palo Alto Networks, which spans multiple EMEA markets and has previously produced joint programmes including SASEvolution.
The Partner Growth Circle was introduced following the recent WestConnect event in Barcelona, where seven partners were recognised in a dedicated Palo Alto Networks-focused awards programme celebrating growth, technical expertise and customer commitment: Compugeddon CC (EMEA Partner of the Year), Fireware LLC, ncubed B.V., Netica S.R.L., Blue Technologies Ltd & Co KG, Boxxe Limited and Esferize.
Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor, said the initiative will help partners convert strong regional demand for Palo Alto Networks solutions into scalable, repeatable growth. Patricia Murphy, Vice President of EMEA Ecosystems at Palo Alto Networks, said the programme provides partners with the structure and resources needed to expand capabilities and deliver greater value to joint customers.
