VIP announces deal with Cooler Master

Warrington-based distributor VIP UK has announced a partnership with Taiwan hardware manufacturer Cooler Master.

As one of the world’s leading computer case, cooling, gaming and power manufacturers, Cooler Master has an outstanding record in releasing innovative products that truly advance the consumer PC industry. This focus and commitment to innovation, believes VIP UK, perfectly complements the distributor’s strategy to be the ‘gaming destination of choice’.

Cooler Master’s portfolio consists of pioneering product developments that includes the first ever heat pipe heatsink and aluminium PC case; through to cutting-edge cases and gaming peripherals, rewarding their customers and fans with the utmost in innovation, choice, and control. 

Nathan Proudfoot, gaming business manager at VIP UK, commented: “I am excited to begin our journey with Cooler Master as they provide a fantastic gaming offering which both bolsters VIP UK’s product portfolio as well as Cooler Master’s presence within the gaming sector.”

Katie Pinnock, UK country manager at Cooler Master said: “This is the perfect time for Cooler Master to bring on VIP as a key distributor, as we broaden our horizon, to bring back the market share we truly deserve and we trust VIP to deliver this.” 

Cooler Master’s full range of products is now available from VIP UK.