The average selling price of tablets in the UK has dipped 18 per cent since the start of the year, as revealed by data provided exclusively to PCR.
The average selling price (ASP) has fallen from £231.04 at the start of the year to £191.34 as of May.
Analyst Context has shown how tablet revenue growth and average selling prices have changed each week in 2014 up to week 21.
The data also reveals the eight-week moving average in terms of year-on-year growth.
You can see how the tablet market has changed so far this year in the graph below.
PCR will publish more exclusive data from Context each month going forwards.
Click the below graph to open a larger version: