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Midwich’s specialist AV division True Colours has announced that Matthew Webster has joined the company in a newly created external position.
The specialist account manager will strengthen the existing team of sales specialists and raise awareness and develop new opportunities for True Colours and its vendor partners.
Bringing 11 years of industry experience, from various reseller roles as well as his beginnings in his own AV company, Webster’s solid understanding of the channel and end-user requirements will be an asset to both vendors and resellers.
“I’m very proud and excited to be part of True Colours,” says Webster. “It’s a company and team that I have known since my very first days in AV and I have admired the team have grown and developed the business."
Iain Campbell, sales director at True Colours states: “Matthew joins True Colours in a business development role at a very exciting time. As we continue to accelerate our growth plan into the many vertical markets that the Midwich group continues to take us, we need to continue to invest in our consultative sales approach to meet the demand. Further positions will be announced over the coming months.”
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