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Westcon-Comstor has promoted Stéphane Reboud to Senior Vice President, Sales for Europe, consolidating its regional sales leadership under a single structure. The move is intended to accelerate growth, strengthen partner enablement, and improve internal collaboration across the distributor’s European operations.
Reboud joined Westcon-Comstor earlier this year following more than two decades at Dell Technologies, where he held senior roles focused on mid-market growth and channel mobilisation. Initially tasked with leading European sales for Comstor, Westcon’s Cisco-focused business unit, Reboud will now oversee all Westcon and Comstor sales teams across Europe, including global customer sales teams operating in the region. He will continue to report to René Klein, Executive Vice President for Europe.
Based in France, Reboud brings international experience from previous roles in the UK, the Netherlands, and Hungary. His appointment reflects Westcon-Comstor’s broader strategy to unify regional sales leadership, a model already implemented in the Middle East and Africa (MEA) and Asia-Pacific (APAC) regions. According to the company, those changes have delivered measurable growth and improved partner engagement.
In his expanded role, Reboud will focus on enhancing partner enablement by leveraging Westcon-Comstor’s full ecosystem of services and vendor capabilities. The unified structure is designed to maintain Comstor’s dedicated Cisco focus while improving collaboration and market reach across both lines of business.
“I’m humbled and energised to take on this responsibility,” said Reboud. “We’re on a strong trajectory, and I believe that as one unified team, we can achieve even more. My focus will be on listening actively and fostering a culture of collaboration and empowerment to deliver excellence for our partners and vendors.”
René Klein said: “Stéphane’s leadership, deep industry experience and collaborative approach make him the ideal person to lead our sales teams as we enter this new chapter. With more than 25 years of experience in the IT industry, he brings a wealth of insight and a people-first leadership style to the role. I’m confident he will help us unlock new opportunities and deliver even greater value to our partners and vendors.”
