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Brother UK has launched a new range of compact, refillable inkjet tank printers to help resellers unlock new revenue streams and support customers seeking cost-effective colour printing.
The TankBenefit range comprises two models aimed at small and home businesses – the entry-level DCP-T580DW and the DCP-T780DW – and marks Brother’s entry into the Western European inkjet tank market for the first time, as analysts forecast the value of the global inkjet tank printer market to double over the next decade.
The launch of the new range forms part of a wider refresh of Brother’s inkjet portfolio over the next 18 months, helping resellers respond to evolving demand for inkjet printing.
The new devices will be the first sold in Brother UK’s new fully recyclable, non-polystyrene brown cardboard packaging, helping businesses to comply with workplace recycling legislation and contribute to their sustainability goals.
Tank printers: features
Both models are wireless, featuring duplex print capability and a 150-sheet front-loading paper input. The DCP-T780DW comes with 15,000 pages of black ink and 5,000 pages of colour ink in-box. The model features market-leading 15.5ipm colour print speeds and a 6.2-second first-page-out time, as well as a 17ipm scan speed, a 20-sheet ADF, and a 4.5cm LCD touchscreen designed to enhance user operability.
The printers are also compatible with the Brother Mobile Connect app, allowing users to set up directly from a mobile device, as well as print and manage supply levels and order from anywhere.
The entry-level DCP-T580DW has a mono print speed of 16ipm and colour print speeds of 9ipm. It comes with 7,500 pages of black ink and 5,000 pages of colour ink in the box, making it well suited to users with less substantial print needs, operating in a home environment.
Resellers can also access a toolkit and training through BrotherZone to help maximise the benefits of the new range for customers.
Greig Millar, Chief Revenue Officer at Brother UK, said: “Businesses’ print needs are constantly evolving, and we recognise the importance of helping resellers to understand and meet customers’ changing requirements. Our TankBenefit range is a sign of intent for our wider inkjet refresh over the next 18 months, and the new devices offer unrivalled quality, speed and connectivity – as well as helping resellers open new revenue streams.
“We know that some home and small office users prefer complete ownership and longer intervals between refills, and we wanted to make sure that resellers can trust us on printing and are armed to meet that demand. By offering tank models, as well as our inkjet ranges that are optimised for MPS and EcoPro, we’re ‘At your side’ for a better choice, ensuring resellers and their customers have access to a full suite of devices that slot perfectly into a home office set up.”
