PCR Tech and IT retail, distribution and vendor news
Luzern eCommerce has signed a $multi-million deal with Panasonic, Nestlé Health Science and Schneider Electric. This follows as Luzern eCommerce extends its support beyond Amazon to include multiple online marketplaces. More recently it has extended integrated with leading marketplaces including Allegro, Bol.com, ManoMano, Zalando, FNAC, cDiscount, OnBuy and Walmart as well as extending its 3P support for Brands selling on Amazon and eBay.
“Brands need to be where each consumer buys to compete in an increasingly crowded world,” said Ken Doyle, CEO, at Luzern eCommerce. “Our expansion to support more online marketplaces will further enable eCommerce brands to sell wherever their customers want to buy.”
“People want to shop wherever they spend their time online, and brands need to meet high expectations and create purchasing experiences that are convenient, immediate and simple. That’s Luzern’s role.”
In terms of selling direct to the consumer (D2C), an online brand presence and digital storefront must go far beyond just ‘looking good’. It must be a flawless customer journey from attracting, to converting, to delivery of the customer’s order from the warehouse directly to their door, wherever the location of that customer.
Specialising in optimising sales, margins, and inventory, Luzern’s technology and expertise enables excellence at both the planning and execution end of eCommerce, bringing brands speed and agility from attracting those shoppers with the right advertising through to fulfilment and delivery of the order, in both national and international markets. Customers include Panasonic, Schneider Electric and Wella.
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