Tech Data’s European disti partnership for Bang & Olufsen’s premium audio range

Tech Data has signed a new distribution partnership with Bang & Olufsen for its premium range of audio products.

Luc Van Huystee, vice president, mobility and consumer electronics solutions, Europe at Tech Data, said: “This new partnership presents an exciting opportunity for our partners to offer a highly innovative, premium range of smart home products to their end customers in the region. We look forward to extending the reach of Bang & Olufsen’s product offerings among our channel customers in Europe.”

Jorge Aguiar, vice president, Bang & Olufsen, Europe, said: “Tech Data has a strong track record in consumer electronics and insights into the European market, and I look forward to a fruitful partnership. Tech Data will help us scale our business and strengthen our presence in multi-brand and B2B, and I have no doubt that working with one of the leading distributors in this region will help us increase the sales of our products.”

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