Ci Distribution boosts solution portfolio with trio of new partnership agreements

Basingstoke-based Ci Distribution has signed a series of deals with with Micron’s global gaming memory brand Ballistix, Taiwan Headquartered computer gaming hardware manufacturer Cooler Master, and Wi-Fi connected home devices innovater iBaby. 

Paul Reynolds, North Europe Channel sales manager at Ballistix states: "By expanding its gaming offering with the inclusion of Ballistix memory into its portfolio, Ci-Distribution will help bring the proven performance and reliability of Ballistix to gamers across the UK. As a brand of Micron, Ballistic owns an inherent advantage in design, technology, and manufacturing that can’t be replicated. Ballistix memory is trusted by PC gamers and pro eSports teams around the world and is the only major brand of gaming memory that builds and tests products from start to finish. Our partnership with Ci-Distribution will help to deliver brand awareness within the gaming reseller channel by working together to create unique, personalised campaigns through our Micron Partner Program."

Katie Pinnock, UK country manager at Cooler Master said: "Cooler Master are extremely excited to bring on CI Distribution as one of our main partners. The industry is excited to see CiD fight and win business to live up to their reputation, therefore Cooler Master feel privileged to be a part of this journey. Cooler Master are going through a very exciting time, with new releases and great products; we are definitely getting our name back to where it used to be – with CI’s help we believe we can be the best!"

Elnaz Sarraf, president at iBaby noted: "After four years of developing connected family devices, we’ve expanded our product line to include the entire home with AirSense. AirSense is the one device that will give families the peace of mind they deserve, knowing they are breathing the cleanest air possible. The air purifier and VOC sensor allow families to live happier and healthier lifestyles by eliminating unhealthy, and often undetectable impurities in the air. A partnership with Ci Distribution will greatly help us grow our market share and brand awareness in the entire UK. We are excited for the opportunity that this partnership will bring us."

Speaking of the triumvirate of partnerships, Iain Gillagoley, business Manager at Ci Distribution commented: "The announcement of these further three new partnerships is really exciting for Ci Distribution as our vendor portfolio continues to grow from strength-to-strength. All three companies offer market leading and innovative products that we are proud to bring to our expanding UK customer base."

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