PCR Tech and IT retail, distribution and vendor news
Distributor Exertis has been appointed by PC components manufacturer Fractal Design as a distributor for its range of cases, PSUs and cooling options.
The appointment extends Fractal Design’s presence in the UK channel through Exertis’ system integration customerbase, as well as the multiple and independent retail and etail segments.
Exertis will be distributing the full range of Fractal Design cases: the award-winning DEFINE series with a silent, minimalist design, the ‘less is more’ emphasis of the CORE series, the flexible NODE series and the ARC series mini and midi towers.
Stuart Hatch, Exertis general manager for components, commented: “Exertis has the UK’s broadest portfolio for the PC enthusiast and gamer and the addition of Fractal Design is a perfect high-end complement to our growing range of PC chassis and accessories.
"We look forward to working with Fractal Design to broaden the customer base for their unique Scandinavian blend of cool style and cool operation."
Graham Dark, regional manager for Western Europe and South Africa at Fractal Design, added: "Exertis is the premier distributor for PC components and gaming in the UK and we are delighted to be able to partner with them to bring our high-performance cases to a wider UK market.
"Fractal Design’s range of products are the pinnacle of design and performance and we partner with companies of a similar ethos. Exertis really adds to our presence in the retail, etail and SI markets.”
