Caseking: Resellers should join channel events like PCR Boot Camp North

Caseking UK will be at Boot Camp North 2015 showing off the latest products from its range of cases, modding, cooling, PSUs, gaming chairs and peripheral products.

The company has a growing list of vendors that cover everything from entry level to enthusiast grade systems.

“Boot Camp North is a great opportunity to meet with customers and show them our latest products,” says Steve Ling, executive director at Caseking UK.

“Most of the products we sell are about looks and the best way to appreciate them is in person. I would encourage resellers to join channel events like PCR Boot Camp. It’s an ideal chance to share experiences and discuss opportunities with other resellers, distributors and vendors. Ultimately, we love meeting our customers and making new contacts.”

Ling adds that Caseking UK will have various promotions available to Boot Camp delegates and encourages people to stop by their stand on the day to find out more.

Caseking is a pan-European distributor specialising in enthusiast and gaming-related products. It has a UK warehouse that handles sales, marketing, logistics and returns for the UK and Ireland.

The company also represents brands on an exclusive basis, acting as the sales, marketing and logistics partner in Europe for the likes of BitFenix, Lian Li, Phanteks, Raijintek, Super Flower and Xigmatek.

In terms of the key emerging trends in the market, Ling highlights the growth in PC gaming and eSports: “The channel can get new technologies to market faster than tier one PC makers and customise the look and feel of their systems.

“Caseking offers a great range of products for this market segment. Margin is often the biggest challenge for resellers and we manage our channel to provide good margin opportunities to our customers.”

Caseking UK is currently working to strengthen its team and bring new brands to the UK market. “We hope to have some announcements before Boot Camp North,” adds Ling.

PCR Boot Camp North is the region’s premier PC and tech trade event and not to be missed.

If you’re a dealer and want to register to attend Boot Camp North, click here – it’s completely free.

For sponsorship and Expo opportunities, contact Jennie Lane via or call her on 01992 535647.

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