Ingram Micro eyes cloud growth following restructure

Ingram Micro has revealed plans to focus more on its cloud strategy as part of a new resturcture at the firm. 

As part of the reshuffle, which sees the distributor introduce separate CEOs for different countries, UK MD Brent McCarty has stepped up to become the UK’s in-country chief executive.

McCarty also revealed to PCR that the firm has invested heavily in its cloud strategy and has become a master cloud service provider, delivering multivendor solutions via its Cloud Marketplace tool.

He said: “It is the only two tier fully automated tool to allow for multivendor procurement and billing of monthly recurring Cloud services and anything procured via Marketplace is supported technically by a dedicated Ingram Micro team that can be resold to the end user as a white label service.

“The capability can invoice down to the minute if required on behalf of the reseller. We see this as a significant differentiator for Ingram Micro long term and we continue to gain momentum here. Cloud Marketplace is live and operating in the UK with a few hundred of our customers already registered and procuring services via the tool."

The distributor has created new chief executive roles; each of the European countries the distributor operates in have had a new leader appointed.

McCarty added: “If you look at the acquisitions Ingram Micro has completed over the last couple of years we are building out our ability to enable our customers through multiple services including architectural design, technology asset disposal and recycling, break fix and back end technical support and finally ecommerce solutions.

“Our traditional distribution business is our core foundation but we are looking to offer our customers a full suite of services that helps them compete more aggressively, reduce costs and deliver a better experience to their end users. We believe as the market continues to evolve, our customers, who leverage the full suite of our capabilities, will benefit through expanding their own services offering and realising a lower operating cost.

“I believe Ingram Micro has evolved way past the typical definition of a distributor and we are looking to enable our customers to win as the market develops."

Ingram’s news comes after several big tech firms restructured their businesses, for example Lenovo revealed it is slashing 10 per cent of its workforce.

In addition, Google has restructured itself into a collection of companies known as Alphabet, where the firm’s co-founder Larry Page will take on the new role as CEO.

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