‘We see exciting opportunities for the desktop through innovative new form factors’ – HP

Louis Perrin, director of consumer products in HP EMEA’s printing and personal systems group, sees the evolving desktop as an exciting time for the industry…

The way in which we use our devices is changing and this includes the desktop. A combination of economic, technological, lifestyle and design changes has resulted in a shift in what consumers and business users are asking for from their technology. In addition, we are seeing form factors such as the all-in-one becoming even more popular with consumers who prioritise product design. For business users, HP’s XP migration programme has led to an increase in customers continuing to opt for desktops.

The desktop is evolving to match the changing demands from our customers in both a consumer and corporate environment. Scaled-down desktops and all-in-ones are providing people with more options from which to select the desktop that is best suited to their work and lifestyles.

Customers are able to choose from a range of form factors that fit their needs.For example; small form factor desktop PCs are less expensive and take up less space or modular accessories can allow IT costs to be kept low for business users, as they require only one base-station.

We continue to see exciting opportunities for the desktop through innovative new form factors and designs. Increasingly we are seeing the benefit of the desktop as the ‘home hub’ that sits at the centre of the home and continues to offer enhanced connectivity, security, entertainment and functionality.

For example, the first product available in HP’s ‘Blended Reality’ ecosystem is the Sprout by HP, which combines the power of an advanced desktop computer with an immersive, natural user interface to create a new computing experience. Combining a scanner, depth sensor, hi-resolution camera and projector into a single device, Sprout by HP allows users to take physical items and seamlessly merge them into a digital workspace.

We see an exciting and evolving future for the desktop. HP offers innovative form factors in the desktop space including the HP EliteDesk 800 G1 Business Desktop Mini, which is one of the industry’s smallest business desktop PCs, or the HP Pavilion Mini Desktop – a powerful and smart desktop PC boosting performance within a small, contemporary, and energy-efficient design.

We already provide a range of different form factors to support the evolving desktop for both business and consumer users. Through the use of colours and new attractive designs these devices will also generate increased traffic in-store.

HP will continue to provide innovative desktop solutions in the future. We have several new and exciting products lined up for 2015 and 2016 and will continue to expand our desktop portfolio.

Louis Perrin is director of the consumer products, printing and personal systems group at HP.


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