Sage revamps relationship with independent software vendors

Sage has unveiled a new global program for independent software vendors in a bid to ‘kick-start a new era of collaboration’.

The program is the first in a series of changes intended to make it easier for Sage partners to solve customer problems.

The new ISV program replaces multiple agreements that vary depending on geography, product and company – replacing them with a single program that allows ISVs and Sage partners to deliver a combination of software, tools and integration to customers that previously would have to make do with stock products.

“At Sage we believe in a customer for life – and that means supporting partners who share the same goal of helping their customers for the life of their business,” said Stephen Kelly, CEO of Sage.

“Small & Medium Businesses represent a global opportunity for ISVs, and we want to make it possible for Sage customers to find the right solution with the right partner, regardless of where they are.”

The new ISV program is the first of a series of changes to the Sage partner organisation. The next stage will be the launch of a fresh Global Partner Program in October. In the meantime, Sage will support partners through marketing support, marketing development funds, enhanced training and certification.

“It is our intention to build an industry-leading channel program, combining both on-premises and cloud, by 2016. In fact, we plan to leapfrog the competition in this area. We and our partners will provide customers choice, flexibility and service for life,” said Alan Laing, executive vice president, global strategic partnerships and alliances at Sage.

“We will do this by delivering market-leading programs, business growth and sales and marketing support that give our partners the conditions they need to succeed, grow and thrive.”

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