Dell UK general manager Sarah Shields in talks with Ingram Micro and Exertis

Dell hints at supplying Alienware computers to retailers

Dell is considering allowing retailers and etailers to sell its Alienware gaming PCs to consumers.

Sarah Shields, Dell’s UK general manager and executive director, was speaking at PCR Boot Camp North earlier today about the issues surrounding the gender gap in the tech industry and the threats and opportunities facing the retail landscape, when she dropped the hint.

"Gaming is massive," Sarah Shields said. "We own the Alienware brand, and it was great listening to the PC gaming panel discussion earlier today.

"I’ve just had a little chat with Ingram Micro and Exertis, so keep an eye out – you may be able to get some Alienware [products] before Christmas."

Dell currently sells its Alienware products direct to consumers via its website.

But if talks with distributors Ingram Micro and Exertis are successful, retailers will be able to stock those products too, in time for the Christmas period.

Earlier this month Dell launched its Alienware 13 gaming laptop which can connect to a box containing a graphics card – effectively making it a laptop that users can upgrade.

Check back on the PCR website over the next few weeks for potential confirmation of the news.

Follow #PCRBootCampNorth and the PCR account on Twitter

Check Also

Introducing Shape Technologies: the payments-platform-as-a-service provider 

A technology provider to the payments community, Shape’s mission is to get payments businesses to market quicker.  Launching with its …