German security software specialist will see its products distributed by the UK firm

Entatech secures agreement with Avira

Entatech UK has secured a distribution deal with security specialist Avira.

Under the agreement, the British firm will distribute Avira’s security software, such as its 2014 Antivirus and Internet Security Suites. The German-based company already has over 100 million customers worldwide.

“We’re incredibly pleased to introduce Avira to our product portfolio,” commented Entatech VP Jon Atherton.

“Not only will Avira’s range help to strengthen our current software portfolio, but it also offers some fantastic attachment opportunities with some of our existing vendors, helping to build strong, profitable bundles which will be desirable for both our resellers and the end-user.”

“Our partnership with Entatech will take care of a long lasting wish of Avira’s to have a strong distribution partnership in the UK,” added Barry Van der Dong, director of sales in Southern Europe, Benelux and the UK for Avira.

“Entatech is a well-known and respected distribution partner for many vendors in the UK and we are confident that Entatech will play a key role in mirroring the successes we’ve had in the DACH region in the UK.”

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