Vendor reveals plans for consumer expansion following B2B channel restructure

Lenovo eyes up consumer sector

LENOVO HAS revealed plans for future expansion into the consumer sector, after announcing extensive changes to its B2B channel distribution system.

Historically the firm has concentrated primarily on business to business sales, but is now looking to move into the highly lucrative consumer sector.

Neil Berville, Lenovo’s executive director for the channel partners organisation in the UK, Ireland and Benelux, indicated that the vendor would primarily be targeting the lower end of the consumer segment.

“If you look at our market coverage, the lower end of SMB in consumer is a totally untapped market for us,” he told PCR. “So anything we do in that space is all new and good for us – it’s all about grabbing market share from our competitors.

“We already engage with a good number of etailers and system builders, but we’re pushing much more towards the glassfront retailer and small etailer. It’s a channel that we want to embrace and encourage and get our products into.”

“I know that when netbooks came onto the scene, many were worried about cannibalising the low-end notebook market – for us that doesn’t matter, so we are very strongly backing netbooks, thinbooks, and value notebooks because actually, it’s all new to us,” he added.

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