The UK imaging and audio-visual specialist Veho has inked a distribution deal with Ingram Micro.
The move is intended to help Veho penetrate further in to the high street retail segment, and Ingram Micro has been chosen to help with this strategy due to its long standing relationships in this field.
“This is quite a major step for Veho as Ingram is recognised as a market leader for IT and consumer electronic distribution,” Veho’s international sales director Steve Lewis told PCR.
“Veho’s main reason for collaborating with Ingram is that we want to attack the high street retail market and see them as the link to this strategy.”
Ingram joins a number of distributors including Target Components, Micro P and Bluepoint who bring Veho products to various segments in the channel.