TV spot sees volunteer dismayed by vendor's pricing

Microsoft attacks Apple’s prices in latest ad

Microsoft has launched its latest attack on Apple’s Mac vs PC marketing campaign, lambasting its rival’s pricing, which it alleges is far more expensive than PCs.

Using a volunteer – who is told that if she can find a 17-inch laptop for under $1,000, she can keep it – Microsoft first visits an Apple store, with Lauren coming out dejected after she finds that the only Mac she can afford is a 13-inch MacBook.

The advert – titled ‘Laptop Hunters’ also attacks Apple’s perceived coolness, with Lauren chiding to the camera: "I’m just not cool enough to be a Mac person".

Eventually she and the Microsoft film crew visit a Best Buy and finds a large selection of computers for under $1,000.

You can view the latest advert by clicking here. It is unclear if Microsoft will be bringing the advert – albeit changed for the local market – to the UK anytime soon.

Via: channel.HEXUS

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