Firm's commercial group director claims diversification is key to survival

Enta urges against focussing on hardware

"If you focus on selling notebooks, you’re not going to survive." That was the warning the commercial group director of Enta Group Jon Atherton in an exclusive interview with PC Retail this month.

Speaking to PC Retail, Atherton said: "Laptops and PCs are always a bone of contention being a components distributor. We know in terms of units that notebooks grow each month and desktops fall, but a distributor or reseller won’t make a lot of money selling a branded notebook.

"The system builder market will struggle, with more and more corporate organisations having their IT budgets cut. It also looks like the IT budgets for schools are going to be cut, so that’s going to affect those in that market," he added.

You can read the full interview in this month’s PC Retail, by reading the issue online or clicking here to see the online version.

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