McAfee is set to ramp up its marketing activity in an effort to help drive SME sales through its smaller partners during 2009.
The strategy will see the security software vendor encourage its distribution partners to help boost its unmanaged dealer partners increase their sales through tools and rebate incentives.
The incentives aimed at Ingram Micro, Computer 2000 and Bell Micro are part of the launch of the vendor’s new Partner Security for Service solution, which is designed to help provide integrated and managed services to SMEs.
Speaking about the deal to Channel Business Solutions, McAfee’s business development manager for EMEA, Nick Ellenden said: "SMEs are an area of strategic focus for us and so we understand the importance of refocusing our unmanaged partners to mirror this commitment.
"The alliances we have with the channel provide a brilliant opportunity for unmanaged partners to offer a valuable service to SMEs that have concerns on safely connecting to the internet.
"Our newly introduced PSS offering will complement the refocus of the channel by providing more opportunities for resellers to acquire new customers, enjoy recurring revenue from ongoing license renewals, and improve sales efficiency," he added.