Vendors' direct sales operations highlighted as most likely to succeed

Dell and Apple set to rake it in over Christmas

Dell and Apple are poised to make a fortune over the Christmas period as online spending on retail goods is set to double to £7.4 billion, according to a report.

The Internet Media Retail Group (IMRG) study says internet sales are running at more than double the rate of last year, with December set to finish at £7.4 billion.

The report highlighted Dell and Apple as among the most successful e-retailers of computers with it suggesting that they are most likely to benefit from the huge increase in online spending.

The IMRG, whose members include Amazon and Marks & Spencer, expects the year’s online sales to rack up a total of £53 billion for 2007.

Studies have shown that the UK is by far the leader when it comes to online shopping compared to other European countries. The UK alone accounts for almost 40 per cent of the entire continent’s online sales.

It also highlights that online retailers who do not have any presence on the High Street – or any street for that matter – are also thought to potentially be the biggest beneficiaries of the online sales surge.

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