Exertis has become a pledge partner as part of the Raise the Game initiative. Raise the Game is a collaborative and high-impact pledge to improve equality, diversity and inclusion in the games industry by creating cultures where everyone belongs, voices are heard, and ideas can thrive. The pledge is a …
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Nine months after Anzu added Comscore’s digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run by Anzu since the implementation. IVT is any activity that doesn’t come from a real user with genuine …
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Following two years of continued growth, G2 Esports has expanded its sales territory for consumer products to China. The esports fan base in China is projected to reach more than 400 million, according to the state-run People’s Daily. The latest figures also show the esports sector in China is already …
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At Facebook Connect, the Unity Labs team shared a new proof of concept, Unity Slices: Table, to show how Passthrough VR can support mixed reality social experiences focused on tangible interfaces. This upcoming proof of concept, vertical slice game made for the Oculus App Lab, brings up to four players …
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Saber Interactive and Anzu are partnering to bring blended in-game ad placements to a highly anticipated AAA title, set to launch on PC and console later this year. Anzu’s placements will be implemented within the game giving advertisers the opportunity to reach players at launch via ads that are built …
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Kingston FURY’s release of its Renegade SSD, is its next generation PCIe 4.0 NVMe M.2 drive delivering high capacities using the latest Gen 4×4 controller and 3D TLC NAND. By maximising the available bandwidth of PCIe 4.0, Kingston FURY Renegade SSD achieves speeds up to 7,300/7,000MB/s read/write and up to 1,000,000 IOPS. The …
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Josh Mansell, Executive Director at Go2Games tells Michelle Winny, editor of PCR about its long-term commitment to the gaming youth culture and how this goes beyond just games and peripherals, by putting the local community central to its business ethos. Go2Games scooped this year’s Gaming Retailer of the year award …
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In PCR’s November issue, focusing on Ecommerce and the future of digital payment, we have some great industry insight starting with our retail analysis with Brightpearl’s CEO, Derek O’Carroll, exploring a trend that every retail business needs to get on board with – and fast – Digital neighbourhoods are forming …
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Kingston Technology Europe Co LLP’s latest FURY Beast DDR5 release arrives in sync with the launch of Intel’s Z690 Chipset and 12th Gen Intel Core processors (“Alder Lake-S”). DDR5’s enhanced features include on-die ECC (ODECC) for improved stability at extreme speeds, dual 32-bit subchannels for increased efficiency, and on-module power management integrated circuit …
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Ben Fenster, Co-Founder & CPO, Anzu discusses gaming as a mainstream culture, and how gaming and advertising worlds became so intertwine One of the reasons we started Anzu was because we believed the gaming industry offered something unique to advertisers. A brand-safe space governed by digital stores that review each …
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