NBCUniversal is embarking on a new partnership with Anzu.io., enabling, NBCUniversal’s clients to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory. “NBCUniversal continues to reach consumers at scale on any platform and on every screen. In addition to streaming, gaming is one of the fastest growing ways to reach young …
Read More »
Anzu is working with Saber Interactive, in an in-game advertising deal for the upcoming racer Dakar Desert Rally. Advertisers will be able to run their banner and video ads within Anzu’s in-game ad placements, which will take the form of 3D objects like roadside billboards and banners. They will also …
Read More »
It’s been hard to escape the acronym NFT over the past year. Non-fungible tokens have become a part of mainstream culture with celebrities from Paris Hilton to Lionel Messi even joining the conversation; but what sentiment does the public really have towards NFTs and the Metaverse? Using data¹ from Google …
Read More »
Steve Wilson, UK and Ireland Director at NortonLifeLock explores the rise in cybersecurity threats in the gaming world as exponential growth in gamers opens the floodgates for cyber criminals. In the UK today, there are 44 million gamers, out of a population of 65 million. In Europe, that figure is …
Read More »
NortonLifeLock has conducted a global study that sheds light on the cyber risks impacting the gaming community. The 2021 Norton Cyber Safety Insights Report: Special Release – Gaming & Cybercrime, conducted by The Harris Poll among more than 700 UK adults who currently play online games, found that over two in five …
Read More »
Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense. The partnership enables advertisers to run their banner ads and gifs within All Star Tower Defense via Anzu’s in-game ad placements. This blends into the gameplay, appearing …
Read More »
In the March issue of PCR we will be running an industry roundtable focusing on the current esports and gaming market. We are looking for industry professionals who would like to give their expert opinion for the Q&A. If you would like to get involved then please send your responses …
Read More »
In an exclusive interview with PCR, Toby Roberts, co-owner of independent UK PC retailer Wired2Fire shares his view on the current state of PC gaming and demand for PC components Wired2Fire is an independent PC retailer that has been building, configuring and selling PCs in the UK since 2004. Based …
Read More »
Chillblast’s Director, Ben Miles tells Michelle Winny, Editor of PCR about its recent Tactus Group acquisition, its involvement with F1 and how the explosive growth of the PC gaming market is driving product demand. UK based Chillblast started out as a specialist importer of niche overclocking products; it has since …
Read More »
In the latest February issue of PCR we have a special focus on Independent Retailers. It goes without saying that the retail market has gone into a complete spin these past few years following the pandemic, with many major high-street brands falling victim to the effects of the lockdowns. Included …
Read More »
PCR Tech and IT retail, distribution and vendor news