PCR Tech and IT retail, distribution and vendor news
Ci Distribution has agreed a new UK distribution partnership with Turtle Beach, the gaming accessories maker known for its headsets, controllers and PC peripherals.
The deal expands Ci Distribution’s gaming and simulation portfolio at a time when demand for performance hardware continues to rise. PC gaming, esports and simulation setups have all seen steady growth, with more players investing in equipment that improves sound quality, control and immersion. Turtle Beach’s products work across PC and console, giving resellers access to accessories suited to both traditional gamers and the growing simulation community.
Jon Atherton, Group Sales Director at Ci Distribution, said the partnership comes as more partners look to build custom PC systems, simulation bundles and high‑performance gaming setups. He said Turtle Beach brings recognised audio and control technology that fits those needs.
Nick Forder, Managing Director for TBEU and VP International Sales at Turtle Beach Europe Limited, said the agreement strengthens the company’s ability to reach more players through a distributor focused on the PC gaming market.
Ci Distribution said the addition of Turtle Beach supports its wider strategy to work with specialist PC builders, gaming integrators and consumer platforms. It also creates scope for tailored bundles that combine simulation gear, PC peripherals and console accessories for different budgets and audiences.
The move reflects Ci Distribution’s continued investment in fast‑growing areas such as PC gaming, simulation hardware and esports technology, with a focus on brands that can support channel growth across both specialist and high‑volume markets.
