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WD has retired its SanDisk Professional brand and reintroduced its G‑DRIVE name as the unified brand for its external storage portfolio aimed at content creators and creative professionals. The move brings all HDD‑based SanDisk Professional products under the G‑DRIVE label, which will now serve as the company’s single identity for high‑capacity desktop drives, portable drives and multi‑bay RAID systems.
The transition includes the adoption of the G‑DRIVE name and ‘G’ logo across WD’s creator focused line up. Products currently sold under the SanDisk Professional brand will shift to G‑DRIVE by the end of February. WD said the consolidation is intended to streamline its offering for users working in photography, video production, graphic design, audio engineering and other data intensive creative workflows.
“G‑DRIVE has become synonymous with reliable, high‑capacity, high‑performance storage for all creatives and all stages, from enthusiast to professional,” said Darrin Bulik, director of product management at WD. He added that the unified brand will continue to draw on WD’s storage technology roadmap.
The first wave of products under the consolidated brand includes:
- G‑DRIVE ArmorATD – Rugged portable HDD with capacities up to 6TB, IP54 dust and water protection, and a reinforced enclosure for field use.
- G‑DRIVE – Desktop HDD featuring an enterprise‑class Ultrastar drive up to 26TB for workstation‑based editing, libraries and archiving.
- G‑DRIVE PROJECT – Single‑bay Thunderbolt 3 desktop unit with Ultrastar HDD capacities up to 26TB for high‑demand workloads.
- G‑RAID PROJECT 2 – Two‑bay Thunderbolt 3 RAID system shipping in RAID 0, with field‑swappable Ultrastar drives up to 52TB.
- G‑RAID SHUTTLE 4 and SHUTTLE 8 – Transportable 4‑bay and 8‑bay arrays with hot‑swappable Ultrastar HDDs up to 208TB, shipping in RAID 5 for on‑set and multi‑camera production environments.
WD confirmed that existing SanDisk Professional HDD‑based products will continue to receive full support and warranty coverage. Units with the new G‑DRIVE branding are already shipping.
The rebrand follows Western Digital’s separation into a standalone HDD company in February 2025. Alongside the G‑DRIVE creator portfolio, WD will continue offering HDDs across its colour‑coded product families, including WD Gold for enterprise, WD Purple for smart video, WD Red for NAS, WD Blue for PC workloads and WD_BLACK for gaming.
