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Netgear has launched the Netgear Drive Partner Success Program, a reimagined global initiative designed to strengthen collaboration, simplify engagement, and expand enablement for channel partners. The programme marks a strategic shift in Netgear’s enterprise focus, offering integrators, managed service providers (MSPs), and value-added resellers (VARs) streamlined tools, enhanced support, and expanded go-to-market resources.
Under the leadership of President and GM Pramod Badjate, Netgear Enterprise continues its mission to deliver simplicity, reliability, and cost-effectiveness for small and medium enterprises (SMEs). “The goal of our Drive Partner Success Program is simple: make it easier for our partners to succeed and grow,” said Badjate. “Partners are the centre of everything we do, and Drive will equip them with the tools, training, and support they need to accelerate business opportunities and revenue growth.”
The Drive Partner Success Program introduces a three-tier structure — IGNITE, APEX, and APEX MSP — tailored to reflect partner capabilities and service models. Each tier offers differentiated benefits based on partner investment, customer impact, and certification milestones.
Jordan Hobday, Netgear’s Channel Lead, emphasised the programme’s alignment with partner needs: “We’ve built Drive to be a one-stop shop for our partners, from deal registration and marketing content to co-funded campaigns and technical support. It’s all about making it easier to do business with Netgear.”
Hobday explained that the programme was developed in response to direct feedback from MSPs and channel partners: “Partners told us they needed simplicity, profitability, and support. Drive delivers an everyday right price, next-level marketing content, and a centralised portal to manage everything from certifications to customer success stories.”
Supporting SME growth with Enterprise-grade simplicity
Drive is designed to help partners serve SMEs with enterprise-grade solutions that are affordable, easy to deploy, and simple to manage. Hobday noted: “SMEs often face a choice between over-complex, expensive networks or risky, unreliable setups. Netgear fills that gap with secure, high-performance products that don’t require heavy licensing or support fees.”
The APEX MSP tier, in particular, focuses on service excellence, requiring partners to demonstrate customer success, maintain certifications, and undergo annual audits. “We’re not chasing volume, we’re investing in quality,” Hobday added. “We want partners who can deliver a great experience for the end customer and grow with us long-term.”
Drive will roll out globally, with all partners gaining access to the new Partner Portal featuring the latest portfolio, technical documentation, and sales and marketing resources. Existing partners will transition to the new programme by 1 January 2026, with training materials and certification content available starting today.
