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Netgear has renewed its strategic focus aimed at addressing the growing demand for seamless, scalable, and secure connectivity in the small and medium enterprise (SME) sector. The initiative seeks to streamline business networking with solutions that prioritize simplicity, reliability, and cost-effectiveness.
CJ Prober, CEO of Netgear, outlined the company’s vision: “Networking is no longer just about being online; it’s about leveraging connectivity to drive innovation and collaboration. We are eliminating complexity and reimagining business networking to empower our customers to lead the way in a rapidly evolving digital landscape.”
Leading this transformation is Pramod Badjate, president and general manager of Netgear for Business. Since joining nine months ago, Badjate has spearheaded efforts to reposition Netgear as a primary choice for SMEs seeking advanced networking solutions. The company has reported over 15% revenue growth in this segment last quarter, with double-digit expansion forecasted for 2025.
As part of this strategic push, Netgear is increasing investment in research and development, including the acquisition of VAAG Systems, an embedded and cloud software specialist based in Chennai, India. This acquisition will support the establishment of Netgear’s new Software Development Center, which will focus on AI-driven networking solutions.
Netgear aims to eliminate the complexities associated with existing networking solutions, offering SMEs a streamlined and fully integrated approach that balances functionality with affordability. “Many small businesses are left with either oversized, expensive systems designed for large enterprises or fragmented solutions that lack integration and support,” said Badjate. “We are changing that by delivering accessible, high-performance networking tailored to their needs.”
Netgear Business is also reinforcing its position as a leader in AV-over-IP technology, catering to increasing demand for seamless video integration. The company’s AV division has formed partnerships with more than 400 industry players and continues to expand its preconfigured solutions and support services for commercial, broadcast, and residential AV applications.
“From stadiums to boardrooms, Netgear AV powers some of the most impactful audio-visual experiences worldwide,” Badjate said. “With simplified plug-and-play solutions, we are helping our partners achieve significant cost savings in installation and operations compared to traditional AV networking systems.”
Netgear plans to introduce further product innovations, strategic partnerships, and AI-enhanced business networking solutions in the coming months.
