Adrian Criddle appointed as Lenovo’s UKI general manager

Lenovo has appointed Adrian Criddle as general manager for the United Kingdom and Ireland (UKI) region.

Criddle joins Lenovo following 24 years at Intel, and brings with him experience leading sales, marketing and operations in global, regional and country roles, with a customer-first mentality. His most recent role at Intel was as vice president of EMEA marketing and UK general manager.

“With his proven track record across consumer to cloud technology, and a passion for transforming business outcomes, I am confident that Adrian will bring fresh perspectives and valuable leadership to our organisation,” commented Francois Bornibus, SVP and president, Lenovo EMEA. “Adrian’s vision and strategic approach will play a crucial role in driving our UKI business forward and achieving our goals.”

Criddle commented on joining Lenovo: “I am truly delighted and inspired to be joining Lenovo at this time. Lenovo is renowned for its leadership in innovation and for creating smarter technology for all, and this provides a wonderful opportunity for us as a team to continue advancing Lenovo’s journey.”