Com Laude augments domain portfolio management 

Com Laude, global leader in corporate domain name management, has today announced the launch of its domain rightsizing tool, Com Laude Intelligence. Powered by a proprietary algorithm, Intelligence automates the previously time-intensive process of strategic domain portfolio management.

Now, Com Laude can help businesses to quickly and accurately identify and make informed decisions about their online presence, to ensure domain name portfolios are always secure and fit for purpose.

Poor management of a domain portfolio can cost businesses thousands  in wasted investment – and also make them an increased target for cybercriminals. Countering this problem has typically taken countless hours of manual work, with excessive domain names often spread across multiple geographies. Some of these domain names may be redundant, freeing up budget to secure the right names.

Com Laude Intelligence gathers data across a business’ domain portfolio and automates the production of portfolio insights. The insights are then reviewed by expert domain strategists who provide clients with recommendations, designed to make the very best use of their budgets. Insights displayed include information on key domain security measures as well as ensuring query traffic is well directed.

Commenting on the launch, Glenn Hayward, chief executive at Com Laude, said: “Over time domain portfolios can become excessive or outdated; they may feel out of control or have security vulnerabilities. Com Laude Intelligence changes this. We are now deploying Intelligence, which builds speed and efficiency into the domain management process. In doing so, we are ensuring each of our client’s portfolios’ are always fit for purpose. Intelligence allows time to be freed-up, so clients can focus on actioning data insights and making valuable changes to their constantly-evolving portfolios.”

Domain portfolios can be very dynamic so access to real-time data insights are crucial to ensuring brands make the right decisions, dependent on their business goals and priorities. Tim Brown, head of brand protection at Com Laude added: “Domains are often bought for short-term marketing campaigns or are recovered through enforcement activities meaning there is a tendency for a portfolio to get bigger and cost more than it should. While the cost-benefit of rightsizing a brand’s domain portfolio varies, the fact remains that businesses may be paying for domains that they do not need and in doing so, are increasing the vectors for a domain-related attack to occur.”

“By intelligently rightsizing a brand’s portfolio, we can achieve the brand protection goals and focus on protecting the “crown jewels” – those domains which are vital infrastructure and should be afforded comprehensive ongoing protection,” concluded Brown.

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