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A new and exclusive partnership between G2 Esports and eyewear and sports equipment specialist, Oakley, will see the two companies come together ahead of the VCT 22 Game Changers Championship in Berlin. G2 Gozen will be geared with Oakley gaming products, including NXTLVL, as they set off on on the first-ever all-female international VALORANT tournament.
The two global brands will enter into a multi-year contract, the first of its kind for G2, with a long-term focus on research and development in the esports category.
Oakley is the exclusive eyewear partner of G2’s e-sports and roster of players both on and off the screen, outfitting them with gaming and prescription eyewear. G2 athletes will join the Team Oakley roster of professional sports athletes, while the Oakley logo will appear on G2 jerseys.
“Oakley is as prestigious as it gets with eyewear and we couldn’t be more excited to partner with them”, said Irina Shames, Chief Revenue Officer at G2 Esports. “This is more than just a partnership – sharing inputs and helping develop some of the best eyewear in the industry. Every inch of precision is important in peak performance and we look forward to offering this to our talents alongside Oakley.”
“Since Oakley introduced its first eyewear ‘NXTLVL’ designed specifically for gaming, we’ve gone further in signifying a long term commitment to deliver high-performing products and experiences for gamers around the world,” added Corey Hill ,Oakley Head of Global Sports Marketing.
Designed for gamers, Oakley’s Prizm Gaming 2.0 Lens Technology has been developed for OLED & LED displays. It reduces blue light with minimal colour shift while reducing glare from screens and providing sharp visual acuity. Regarding its Blue Light filtering properties, Prizm Gaming 2.0 filters 30% LED blue light in the 400-500nm range. These upgrades will give G2 players enhanced visual contrast and sharper vision for an optimised performance on the field of play.
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