Genuine Solutions Group is now Carbon Neutral

Genuine Solutions Group are now a carbon neutral company.

The award-winning mobile technology recovery and distribution experts, undertook their first annual carbon footprint for the year (2019-2020), and now support several global sustainability and community care projects that offset their carbon impact.

Helping fund a project to stop unplanned deforestation and degradation in Brazil, and supplying financial support to buy more efficient household cooking stoves in Guatemala, that help to reduce the amount of harmful emissions, are just a couple of these initiatives.

But the commitment doesn’t stop there.

Sights are firmly set on improving the Carbon Footprint rating year on year, measuring all emissions and by continuing to work closely with sustainability experts and making strategic partnerships, Genuine Solutions Group hopes to make a credible commitment to become Net Zero by 2030.

Genuine Solutions Group passions run deep and they want to take more steps forward to help remove and hopefully one day reverse the damage wasteful technology has had on the earth.

This forward-thinking vision is driven by the Founder and Chief Executive Officer, Christian McBride, who says: “We are passionate about service and doing the right thing. It is just simply not about the bottom-line results but the overall impact that we create, this is how we measure success.”

 Making a bold move to achieve this they engaged Resource Futures, experts in helping others understand how to maintain impact of resource use and use resources in a sustainable way. They provided a companywide sustainability audit and calculated the business’ first annual Carbon Footprint.

Armed with this information Genuine Solutions Group then worked with another green industry expert Carbon Footprint Ltd, who manage the global sustainability and community projects mentioned above.

So far a massive 9,000 tonnes of WEEE waste have been diverted from landfill, helping to extend the life of devices, empowering other businesses to make better more sustainable choices, and drive up consumer demand for refurbished products.

Operations Manager, Neil Robinson has spent the last 12 months making sure this goal was achieved:

“It has been an interesting and worthy project, with lots of learnings along the way, but I am pleased to say we have finally reached a Carbon Neutral position, and strive to make even more energy efficiencies to further reduce the impact on the environment. I’m very proud of all we have achieved as a business.”

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Solutions are multi-award-winning mobile technology recovery and distribution experts, on a mission to save planet Earth. Their vision is for us all to enjoy technology without it costing the planet. Globally they reduce the wasteful impact of technology by providing ethical and sustainable choices. Helping us all waste less technology by providing pioneering recovery, recycling, and reuse solutions for technology products through their purchasing and distribution services – striving for 100% reuse and zero landfill where waste is not an option, contributing to a sustainable, ethical, circular economy.


Genuine Solutions began with the vision of becoming the leading distributor of recovered mobile phone accessories and devices, and in 2008 launched its specialist recovery services to the industry. They have constantly challenged like-minded organisations to make smarter choices that profit people and the planet. Genuine Solutions has won multiple awards, in the telecommunications and environmental sectors as well as globally recognised awards programmes such as Queen’s Awards for Enterprise, The Sunday Times FastTrack 100, FastTrack 200 & International Track 100.

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